The Issue with Traffic

Before I dive into the meat of today’s topic, I want to spend a bit of time laying the groundwork. I think it will help you better understand what I’m up in arms about this time around and how it will probably affect you in the near future.

The most basic rule of any business is to “make money”. Any business that doesn’t have money flowing in … at least in quantities large enough to match or exceed the money flowing out … that company is dancing a Minute Waltz. Any minute now that business will waltz off into the pages of history. Businesses within Second Life are no different. While there are many Merchants that set up an In-World store or go to the trouble of making a Storefront on the SL Marketplace purely for the fun of making and selling things, there are also a lot of people that take the operation of their business very seriously. Not all of those make a living off their store either. They may just be making money to spend in SL, or they might cash out from time to time but nothing big enough to live on. No matter their “Bottom Line”, they use the time and experience of setting up and running a business in SL as very real and not at all “simply a game”.

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Google Plus and Identity Services

August 27, 2011 by · 2 Comments
Filed under: Internet Life and Humanity 

Andy Carvin was attending the Edinburgh International TV Festival and had a chance to speak to Google CEO Eric Schmidt. As reported on Andy’s post, Eric’s comment went like this:

“He replied by saying that G+ was build primarily as an identity service, so fundamentally, it depends on people using their real names if they’re going to build future products that leverage that information.

Regarding people who are concerned about their safety, he said G+ is completely optional. No one is forcing you to use it. It’s obvious for people at risk if they use their real names, they shouldn’t use G+. Regarding countries like Iran and Syria, people there have no expectation of privacy anyway due to their government’s own policies, which implies there’s no point of even trying to have a service that allows pseudonyms.

He also said the internet would be better if we knew you were a real person rather than a dog or a fake person. Some people are just evil and we should be able to ID them and rank them downward.”

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Google Minus (Me)

August 1, 2011 by · Comments Off
Filed under: Internet Life and Humanity 

Sometimes solutions are just so glaringly obvious that we humans can’t see them. Another symptom of the “Human Condition” I suppose, but no matter from whence it springs, it’s almost enough to make you fall down laughing when you do spot the obvious. Well, most times at least. Sadly this is not one of those times.

For the past several weeks there’s been a rather obvious hubbub going on about Google’s new Social Network Google+ (pronounced Google Plus). It seems Google has made some rather hard-nosed decisions about what name you can use with their new service. I’ve been watching but not commenting on it … until now.
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Timetable for Changes to In-World Search

This past Tuesday afternoon, Nya Linden of the Search Dev Team made a relatively quiet but monumental post on the Second Life Forums. Titled “Search Back-end Engine Update“, the details she laid out set a concrete timeline for changes to the In-World Search service that so many Merchants depend on. As of this writing, there have been no comments or replies to her post, I think partly because it’s posted in the SL Viewer Forum, but also because I’m not sure everyone understands what it means and how it will affect them and their businesses. In today’s post, I will be digging into the full meaning and ramifications of the (rapidly) upcoming changes.
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In-World Search – V2 Search Bot Released!

Everyone has been holding their breath, waiting to see how they rank in the new V2 Search announced by Linden Lab. If Search is important to you (and if you want to find anything in Second Life, it should be) then you’ve probably been checking the V2 results and trying to compare them against the old V1 results. Some say they’re better, some say worse, but no matter which way you feel, you need to know how your store ranks.

Released today is our first product that works with V2 Search – our popular Search Bot. Available in two packages, Search Bot V2 1.0 maintains all the same popular features of the previous Search Bot v2.8. The basic package contains just the V2 version Search Bot, however we’ve also released a Combo BOX that contains both V1 and V2 version Search Bots at a savings of L$250.


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In-World Search – Bad News and Good News

July 10, 2011 by · Comments Off
Filed under: DGP4SL Info, Linden Lab and Second Life, SL In-World Search, Technical Info 

As most everyone is aware these days, Linden Lab has announced the end of their GSA-based In-World Search service and the upcoming release of a new SOLR/Lucene based version. As these two versions are roughly associated with different versions of the SL Viewer, the GSA-based Search is commonly referred to as “V1 Search” while the new Lucene-based Search is called “V2 Search”.

Not too long ago the DG Products for Second Life (DGP4SL) SEO Tools were offline as a result of being blocked from using the Search Services at secondlife.com. After a good bit of conversation with the LL Search Dev team, we’ve made some changes that should help performance going forward and made significant strides in getting ready for the new V2 Search as well. In today’s post I’ll address the changes released today and the path going forward as well.
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Making In-World Search More Relevant

June 18, 2011 by · Comments Off
Filed under: Linden Lab and Second Life, SL In-World Search 

In several of my recent posts, I have mentioned different ways to improve In-World Search in ways that extend beyond what exists today. Basically that means adding features and functions to In-World Search that do not currently exist. While that’s a grand goal, it’s also pretty much a pipe dream. Why? Well, Linden Lab has a long-standing reputation of “Doing It Our Way”. Actually, it’s more like “Doing It Anyway EXCEPT Your Way”. Not to single them out as if they’re the only tech-based company to behave that way … because they aren’t. In fact, if anything, they are more the norm in that manner than the exception.

But with that despairingly blunt introduction, there are things that can be done without extending or adding to the existing services and infrastructure. They need to shift their perspective just a bit, gain a better understanding of what really is “Out There” (inside Second Life) and accept the well-proven truth that damage to In-World Search is directly traceable right to damage in Linden Lab’s purse. Once they do that, internalizing and implementing some of the ideas I present below should be a simple matter of “Git ‘er done!”
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New Search Magic Formula

As promised, as soon as I have a beginning idea how to rank higher in the new In-World Search, I would blog about it so others could benefit. Well, I still haven’t succeeded in getting anywhere adapting my SEO Tools to the new Search, but I’ve figured out how to make it work for you anyway. So, you wanna learn the “Magic Formula”?
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How It Should Work: In-World Search Part 2

In Part 1 (How It Should Work: In-World Search) I went through a rather extensive justification for why In-World Search is a Tool to be used by Merchants and Sellers in Second Life. If you haven’t taken the time to read that yet, please do so now. I know it’s a long read, but it will help you understand the basis for a lot of what I discuss in this post.

Now that you’re up to speed with the introduction stuff, let’s begin from this basic observation: The tools and methods for advertising your products in Second Life are paltry at best and non-existent at worst. In an environment that derives a large amount of its livelihood (and income) from a commerce driven system, that’s an omission that is unforgivable. So let’s tackle ways in which Linden Lab can remedy that problem as they relate to In-World Search.
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How It Should Work: In-World Search

I get dinged a lot by folks that insist I’m nothing but a doom-sayer. They routinely box me about the ears claiming I never say anything positive or beneficial, and that all my negative ranting does nothing good for anyone. I have a different view of course, or I’d probably not post so many negative rants … but fair is fair and I do like to give equal time to all viewpoints. (Even those that are wrong cuz they disagree with me. *grin* just kidding)

Sometime back I posted a few blogs under the category called “The Project to Save Second Life”. Well it’s time to contribute at least another one, and maybe a few more depending on how the muse feels. Tonight’s entry is about In-World Search in Second Life and how it should work (in my ever-so-humble opinion).
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